Protecting and boosting your image online
Reputation management online often involves two different activities: removing or burying negative information and promoting positive information.
Burying or removing positive information is definitely the harder of the two when it comes to reputation management. Once something has been published about you or your company online, it’s virtually impossible to make it go away. You can get things to drop out of active search results. If a newspaper or TV station makes an error about you in a story, you can ask them to retract it. If they remove the story, it should drop from active search results. Unfortunately, though, it will still be cached, meaning people may still be able to find it.
Boosting your reputation online is a lot easier. You can use blog posts, social media posts and other methods in your reputation management efforts. In this case, search engine optimization and keywords are important. The better your GMG SEO efforts are, the more successful you will be with your efforts.
There are companies that specialize in reputation management that you can hire to bolster your online image. This expertise can be expensive, but it may be a good option if you don’t have the time or expertise to do the work yourself.